NEW YORK, NY., Sales and Marketing Executives International (SMEI), the worldwide professional association created for sales and marketing professionals, conducted an intensive 2-day Masterclass for the management team of Saigon Co-op in Ho Chi Minh City, Việt Nam. The program was presented in co-operation with SMEI’s exclusive licensee, SMEI Vietnam.
The Masterclass brought new ideas and real-world cases to help the Saigon Co-op management team develop practical knowledge of how Big Data can be applied to improve customer loyalty and shorten the buyer journey. The Masterclass was taught by American Professor Marianne Collins, CME, a leading authority in consumer and buyer behavior.
“SMEI commends Saigon Co-op for taking this bold step in professional development for its management team,” said Willis Turner, CAE, CME, CSE, President and CEO of SMEI. “The value of this program will help Saigon Co-op keep up with modern retail trends and customers’ demands and maintain its standing as the leading consumer sector retailer in Việt Nam.
“Saigon Co-op appreciates SMEI and SMEI Vietnam for having brought Professor Marianne Collins, highly respected in her field, to Vietnam to share with us important core knowledge on Big Data. The two-day event was well attended by members of our staff and management with huge success.”
Sales and Marketing Executives International (SMEI) is an international organization providing professional certifications programs in sales, sales management, marketing and marketing management. SMEI’s certification programs support individual professionalism through career readiness for students and career advancement for working professionals. SMEI is a non-governmental organization founded in New York in 1935. For more information, visit www.smei.org.
About Saigon Co-op
Started in 1989, after the Party Congress VI, Vietnam was transforming into a market economy under Socialism, the Co-operative model of yesteryears faced many challenges and many faced closures as a result. In this situation, on 12/5/1989, the People’s Committee of Ho Chi Minh City had the objective to change the Board of Management of the Commercial Co-operatives into present day Saigon Co-op with 2 functions, direct retail sales and organization of Co-operative events. Saigon Co-op is a Co-operative organization owned by members, responsible for its own operations and ownership.
About SMEI Vietnam
With clear mission and vision, SMEI Viet-nam is set to be your faithful companion in your career development. Through its trained and certified professionals, SMEI Vietnam will also contribute to raise Sales & Marketing profession image in Vietnam to truly reach its international recognition.