Willis Turner

He is President & CEO of Sales & Marketing Executives International, Inc. (SMEI) — founded in New York in 1935, and the worldwide professional association for sales and marketing every year since. SMEI awards four designations: SCPS, CSE, SCPM and CME. Willis serves as faculty and leads the organization Certification Governing Board. He guest lectures on sales and marketing at universities in Canada, the United States, China, Vietnam and across Europe, and has led SMEI's expansion into China, Europe, Mexico, Japan, Vietnam and the Middle East. He is a member of the Forbes Nonprofit Council, which profiled him in 2016. He has worked in sales and sales leadership for more than thirty years. He writes on the mechanics of the job: which questions move a complex deal and which stall it, where a sales methodology stops fitting the buyer in front of you, and how a salesperson is trained and then tested against a proven standard. Willis works from Vancouver, British Columbia.