Keyword is based on the market segment to which a keyword relates. Companies that invest in SEO choose keywords that are likely to get the maximum number of clicks. Marketers must select the most appropriate keywords to create content, which would maximize the number of clicks. If each keyword is a separate market, then the selection of a keyword is similar to selecting a target market. But it appears that many companies first gauge the competition and then set a minimum traffic threshold to select their desired keywords. Instead, a firm should select keywords with low competition and high volumes.