It is easier to get new customers with a MAKE OR BREAK
“What Truly Makes You Different and Does Anyone Care?”
A prospective customer has to make a choice between your solution and the competitor’s based on some criteria. If you can’t offer them something that nobody else has, then you’ll have to cost less, and that’s a game you don’t want to play. Use this webinar to discover the tools to develop your make or break and get the price supremacy you deserve.
The facts tell us someone cares:
- It costs 5-20x more to acquire a new customer than retain on
- 90% of dissatisfied customers won’t come back or buy again
- Unhappy customers tell their story to at least 9 others
“If You Don’t Take Of Your Customers, Someone Else Will”
There are multiple new techniques being used in the hopes of acquiring new customers. Companies are spending money to drive top-line growth in hopes the payoff will have customer lifetime value. Doesn’t it seem strange you need to keep acquiring new customers if you have a lifetime value customers?
Does Everyone In Your Company Say “WE” Are Responsible For Taking Care Of The Customer?
What is a make or break? It is the one thing you can do to differentiate yourself from the competition – which you can operationalize. The session will show you how EVERY SIZE company can have a vision built on your make or break.
In our upcoming webinar on March 6, 2014, you will learn about the make or breaks that have lived the test of time. and – you will get the tools you need to develop what makes you different to optimize your value.
Jeri is proud to be founder and President of SMS Research Advisors, one of the top global market research companies that has been keeping its promises since 1989. Today, it carries on that tradition, helping organizations achieve their Voice of the Customer goals by providing insights to help them go beyond gut instincts to empirical data. Find out more at www.smsresearch.com.
