SMEI 2013 – 2014 MASTER EDITORIAL CALENDAR
INTRODUCTION
The Master Editorial Calendar will stimulate thought leadership around specific topic themes each calendar month. Members can access related blog posts by content experts, social media links to third party learning materials as well as attend webinars and local SMEI Roundtable Discussions on the topic.
THE MASTER EDITORIAL CALENDAR HAS A MONTHLY TIMELINE AS FOLLOWS:
- The monthly themed topic will be announced during the previous month or sooner
- During the latter part of the month prior, a blog post and email communication will announce the next month’s topic to the members.
- During the first part of the month, an educational webinar will be conducted with a subject matter expert
- During the last two weeks of the month, groups and affiliates are encouraged to hold Roundtable Discussions on the topic using the SMEI Roundtable Discussion guide linked to the monthly topics below.
MASTER EDITORIAL CALENDAR
| Month | Editorial Theme (See file library below for access to current downloadable kits) |
| September 2013 | Using LinkedIn for Business |
| October 2013 | Defining What Drives Sales Success |
| November 2013 | Accelerating the Buying Decision |
| December 2013 | No topic scheduled. Social event recommended. |
| January 2014 | Lead Generation |
| February 2014 | Brand & Marketing as Strategic Levers |
| March 2014 | Customer Retention: Love them or Lose Them |
| April 2014 | Brand Vulnerability |
| May 2014 | Leadership Development |
| June 2014 |
Branding 2.0: Capturing the Hearts and Minds of Your Customers |
| July 2014 | Getting to the Bottom Line: How to Develop a Profit-Focused, Media-Actionable Market Segmentation |
| August 2014 | Digital Strategies “Illustrated”: Translating Insights into Actions |
| September 2014 | Bringing Creativity to Sales Coaching |
| October 2014 | Improve Employee Engagement to Increase Customer Retention |
EDITORIAL TOPICS AS SELECTED DURING A SURVEY OF THE MEMBERSHIP WILL BE SLOTTED IN TO THE ABOVE CALENDAR:
- Gaining Access to Decision Makers
- Moving From Cost to Value Decisions
- Sales and Marketing Alignment
- Sales Performance Optimization
- Sales Coaching
- Enhancing the Buyer Experience with Automation
- Hiring Top Performers