holiday shopping Archives

November 20 2012

Brands providing poor customer experience face a tough holiday season

Willis Turner Marketing brands, customer service, holiday shopping, retail

More than half of adults online (53%) admit that their online and in-store experiences with brands are likely to affect from whom they choose to shop for gifts this holiday season, according to an online YouGov survey commissioned by Emailvision, a customer intelligence and relationship marketing firm. The National Retail Federation forecasts 2012 holiday spending to total $586.1 billion in the US, […]