branding Archives

October 16 2012

Power of TV Leads to Lasting Brand Success for Business-to-Business Firm

Jeffrey Davis Marketing, Sales Management, Selling Advance – The Document Specialists, Baltimore, branding, Jeff Elkin, marketing, marketing management, smei

Generations of Baltimoreans are familiar with local business-to-business firm Advance thanks to the company’s marketing innovations that began with its iconic TV commercials from the 1980s. Jeff Elkin, president of the company founded by his parents Alan and Lois in 1964, joined the SMEI Baltimore chapter in October to share insights into how the company, […]