Starbucks’ social buzz peaks around the pumpkin spice latte craze. Starbucks has become a bit of a case-study example for marketers when it comes to creating social buzz for its products, and in no season is that more evident than fall when it sells the popular pumpkin spice latte drinks.
To measure the hype (and subsequent hate) of the latte, social media analytics company Spredfast crunched a handful of stats in the week leading up to Tuesday when the drink was launched on menus
Read more Starbucks’ Pumpkin Spice Lattes Are Killing It on Instagram
“Twitter is stupid and Instagram is Twitter for people who can’t … The success of Instagram is disruptive to marketing strategies, … Why Instagram Matters. read more Why Instagram Matters – The Huffington Post
