“You as the product “

Our October breakfast event was well attended with over 40 people at the Sutton Place hotel. After some table introductions the ever dynamic Ralph Kison of Kison Inc. gave us a thoroughly engaging presentation on a very important topic…..”him”. Ok, it wasn’t all about him but as past President of our organization, father, pianist and sales professional Ralph served as a very good example of someone who has taken personal branding to heart. Ralph challenged us to think of ourselves as brands and lead us through some exercises to discover our FAB’s (features, advantages and benefits) and our value proposition.

Ralph referenced the past work by Tom Peters on this topic and his previous article The Brand Called You .