Founded in 1935 as a worldwide association of sales and marketing professionals, Sales and Marketing Executives International, Inc. (SMEI) is dedicated to supporting students in becoming career ready and professionals in advancing their careers in sales and marketing. An International not-for-profit organization, SMEI advances initiatives such academic outreach and its professional certification programs. SMEI has categories of membership including a special section for sales and marketing professionals with interest in generative AI. The organization recognizes its responsibility to protect and enhance its good name and image.
Additional Resources:
Mission
Five Founding Principles
History
SIGNATURE GUIDELINES
This Manual outlines standards and defines proper usage of all SMEI logo signatures and marks. Specific standards for correct usage will be defined in this guide along with examples and reproducible art. Any marks and/or verbiage used to represent the organization are subject to SMEI’s graphic standards and guidelines.
COLORS
The official colors of the SMEI logo for printing are Pantone (PMS) 301 u Blue and Pantone (PMS) 5777 u green.
The signature unit must print eni\tirely in black, or in two color utilizing both PMS 5777 u & PMS 301 u as shown below. Also acceptable is to reverse the signature out of a black band or solid color.
The official SMEI colors for the web are:
Blue: #005b92
Green: #a7ac70
SMEI COLORS:
ABOUT THE SIGNATURE AND IDENTIFICATION
The SMEI logo signature is comprised of the elements logotype and symbol. The organization should always be referred to in print as Sales and Marketing Executives International, or SMEI or SMEI “Affiliate Name” or SMEI “Group Name”.
SMEI Logo (png) |
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The logotype consists of the letters “smei” in its specific typeface, with its graphic symbol to the left and the registered trademark symbol to the right.
The stylized globe serves as a graphic symbol or device and should always appear as indicated above, regardless of two color representation, black and white or reversing.
Together, in each, the logotype and the graphic symbol comprise the signature. In each signature the configuration should not vary, but rather should be treated as a single unit.
The signature is not to be altered, or distorted in any way other than proportional enlargements and reductions. Nor should the graphic symbol be shifted from its prescribed relationship to the logotype or used as an isolated symbol when the full logo is not used on the same space.
AIR SPACE
Air space refers to the minimal areas around the signature that should be left clear of all other text or graphics. Minimal area is equal to the logotype height of the letters smei. (For example, if the letters smei in the logo signature appear at 12 pt., then air space left around the logo should equal 12 points on all sides). Leaving air space will ensure clear readability of the SMEI signature.
REPRODUCTION ART
Use the approved reproduction art supplied to you by SMEI. If you do not have the approved logo files for your affiliate or group, please request them from the SMEI office.
USE OF SMEI MARKS
The SMEI logo mark and/or associated illustrations or renderings may be imprinted (with permission from the SMEI World Headquarters) on products, but must not be distorted in any way. The mark or associated drawings cannot be used without permission on any documents, publications, or promotional items, etc., in a manner that suggests that the document or item are sponsored or endorsed by SMEI.
- Two (2) color
- Reverse (white on black)
Trademarks For SMEI Certification
SMEI’s professional certification programs are trademarked as follows:
Certified Sales Executive – CME®
Certified Marketing Executive – CSE®
SMEI Certified Professional Marketer – SCPM™
SMEI Certified Professional Salesperson – SCPS™
Canadian Council for Sales & Marketing Education (CCSME)
Connecting Educators. Shaping Tomorrow’s Professionals.
Rassembler les éducateurs. Former les professionnels de demain.
Logo And Typeface Colors:
Red: #cd1329
Black: #35444a
