Florence (Flori) Roberts
Flori Roberts, co-founder of Smart Cover Cosmetics, is a remarkable example of an ambitious and successful Prime Woman. She founded Flori Roberts, Inc. in 1965, specializing in products for women of color. Today, the brand sets the industry standard for ethnic cosmetics both in the U.S. and abroad. In 1985, Flori created Dermablend Corrective Cosmetics, an innovative product line designed to conceal skin flaws.
Flori currently is on the board of directors and was past president of ICMAD (Independent Cosmetic Manufacturers and Distributors), an industry trade organization with over 1000 members. She has appeared as a spokesperson for Smart Cover on The Today Show, Fox News, and HSN.