Accelerate Your Career with the SMEI Diploma in Sales & Marketing Management
Graduate in just 6 months
Join the 1000’s of students who have advanced their careers through SMEI Diploma Programs—trusted by professionals for over 80 years.
Interactive classes are held live online once per week
What You’ll Learn During the SMEI Diploma in Sales & Marketing Management
Sales Management
You’ll build a strong foundation in sales management by mastering sales strategy, organizational alignment, and the full selling process—from lead generation to closing and follow-up. You’ll also learn how to recruit top talent, lead with integrity, and navigate ethical and legal challenges as a modern sales leader.
- Sales leadership and ethical management
- Sales strategy and territory planning
- Hiring, coaching, and KPI management
Marketing Management
Master the strategic, analytical, and ethical skills needed to lead marketing functions in global organizations while meeting professional standards in communication, digital tools, and decision-making. You will learn how to evaluate market dynamics, craft effective strategies, and execute marketing initiatives with precision and integrity.
- Marketing analysis and positioning
- Marketing communication strategy
- Customer profitability and ROI modeling
Digital Marketing & AI
Grounded in marketing theory and concepts, this program takes a strategic and analytical approach to digital marketing, with global examples and the latest digital marketing tools. You’ll learn how to create value, develop effective marketing strategies, and leverage the power of digital channels to drive results.
- Web design without coding
- Google Ads and social media campaigns
- CRM tools, analytics, and lead funnels
- Incorporating Generative AI into your workflows
Capstone Project and Graduation Ceremony Vancouver, BC, Canada
The SMEI Diploma in Sales & Marketing Management Program culminates in a dynamic Capstone Project that brings learning to life. Working in teams as consultants, students tackle a real-world business challenge—developing a complete go-to-market strategy for a new product or service. This includes designing sales structures, building marketing plans, and launching digital campaigns using proven tools and data-driven insights.
The project wraps up with a live team presentation before a panel of industry experts in vibrant Vancouver, BC, where students sharpen their strategic thinking, communication, and leadership skills in a collaborative setting.
Graduation Ceremony
The day concludes with a formal graduation banquet featuring diploma presentations and a celebration of student achievements—an inspiring finish to a transformational learning journey.
Program Highlights
Compete with confidence
Compete with confidence. Unlike other programs that take up to 2 years and cost over $15,000, the SMEI Diploma in Sales & Marketing Management delivers a focused, career-building experience in just 6 months — for only $7,500 CAD.
Backed by Sales & Marketing Executives International, this diploma prepares you with the real-world skills employers demand — from strategic sales leadership to hands-on digital campaign execution.
Offered by the world’s leading professional association for sales and marketing, this part-time, 6-month diploma program is designed for professionals and leaders who want to build advanced, industry-proven skills and best practices. Whether you’re aiming to grow in your current role, transition to new opportunities, or launch your own venture, the program equips you with the tools to perform at a high level. Live sessions are interactive and case-based, ensuring practical application of the concepts covered.
Eligibility Requirements
To be admitted into the SMEI Diploma Program in Sales & Marketing Management, applicants must meet the following requirements:
-
Successful completion of high school or equivalent education.
-
Proficiency in business English, as all instruction, discussions, and course materials are delivered in English.
-
While a degree or diploma in business or another discipline is helpful, it is not required.
-
Professional experience in sales, marketing, business ownership, or entrepreneurship is typical among applicants.
Participants come from a wide variety of industries and professional backgrounds, contributing to a diverse, collaborative learning environment.
Graduates Will Receive:
- SMEI Diploma in Sales & Marketing Management
- Certified Marketing Executive (CME®) designation
- Certified Sales Executive (CSE®) designation
- Certificate of Completion in Digital Marketing
- 1 Year of SMEI Executive Membership
Why Choose SMEI?
- Complete the program in just 6 months
- Save over $7,500 compared to similar diploma programs
- Backed by Sales & Marketing Executives International (SMEI)
- Led by certified instructors and industry experts
- Earn digital badges and credentials that stand out on LinkedIn
Who Should Attend?
- Sales and/or Marketing Managers looking to advance their careers
- Senior sales or marketing personnel looking to advance to leadership
- Entreprenuers and small business owners seeking to improve results
- Leadership personnel from other disciplines looking to transition to sales and marketing
Application & Fees
Ready to Apply?
Early registrations received by June 30, 2025 save $500
Seats are limited. Start your path to certification and career growth today. Use the form below to apply or book a Zoom call with us to learn more. Final registration deadline for the 2025-2026 program is August 30, 2025, or earlier if capacity is reached.
Fee and Payment Structure
- $500 Deposit to Register and secure your seat
- $2000 First Term Due August 30, 2025 (or $1500 for early registrations received by June 30, 2025)
- $2500 Second Term Due November 1, 2025
- $2500 Second Term Due January 5, 2026
Note: Fees are quoted in Canadian dollars. Fees include all textbooks and access to online learning platform for each term. Students are responsible for any travel costs to attend the Capstone Presentations and Graduation Ceremony on March 14, 2026 in Vancouver, BC, Canada. Canadian students with a valid SIN will be issued a T2202 tax form to claim a deductible expense on personal income tax. Students from outside of Canada are welcome to attend and are responsible for a Canadian visa if required in order to attend the event on March 14, 2026.