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CPSA Certification Bulletin

Notice: The Canadian Professional Sales Association has announced that they will cease operations in 2025. The bulletin below will inform you of the options for preserving your CPSA certification.

Important Update for CPSA Members and Certification Designation Holders

As the Canadian Professional Sales Association (CPSA) winds down its operations by the end of 2025, we understand the concerns of professionals holding CPSA certifications regarding the continuity, validity and recognition of their credentials. Sales & Marketing Executives International (SMEI) is committed to supporting you during this transition.

Transition of Your CPSA Credentials to SMEI

SMEI recognizes the credibility of the CPSA’s certification designations and acknowledges the tremendous work done by the organization over the past 150 years to elevate the sales profession in Canada. Our goal is to ensure that your hard-earned credentials retain their value and continue to be recognized within the industry.

If you are a holder of one of the CPSA certication designations listed below, you may qualify for the equivalent professional certification from SMEI.

CPSA Certification

Equivalent SMEI Certification

SMEI Designation Available

Certified Sales Associate – CSA

SMEI Certified Professional Salesperson – In Training

SCPS-IT™

Certified Sales Professional – CSP

SMEI Certified Professional Salesperson 

SCPS™

Certified Sales Leader – CSL

Certified Sales Executive

CSE®

What This Means for You

  • Recognition: Your existing CPSA certifications will be acknowledged and transferred to an applicable SMEI certification designation, maintaining their professional significance. Once transferred, SMEI will issue you a digital badge which can be plugged into your LinkedIn profile.
  • Membership Integration: Current CPSA members are invited to join the SMEI community, gaining access to our extensive resources, networking opportunities, and professional development programs.
  • Ongoing Support: SMEI will provide continuous support to all former CPSA designation holders who successfully complete the transfer, including access to certification renewals, educational materials, and industry events.

About SMEI’s Professional Certification Programs

SMEI is a non-profit professional association established in 1935 and is a global leader in sales and marketing certification, offering industry-recognized credentials that validate professional expertise and ethical standards.

Our certifications support a global network of professionals and provide ongoing opportunities for skill development, networking, and career growth.

Please complete the no obligation request form below and SMEI will respond with detailed information.

CPSA Certification Transfer Inquiry
You can complete this request for transfer without obligation. Once your transfer application is reviewed, SMEI will be in touch with you about next steps.